freeshops will be in good condition by luring Asian tourist. Although Hotel Shilla is falling behind the Lotte in revenue part, the rate of room of shilla has it over the lotte. It can be concluded to effective sales on business so revenue of shilla will be increasing constantly.
The left chart is stock market that changes by the revenue of the duty freeshops and the right one is
sales and has shown constant 10% market improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-freeshops occupying 2 trillion won and foreign visitors occupying the other
first, we will introduce about the 아모레퍼시픽
AMOREPACIFIC CORPORATION is a brand of cosmetic.
아모레퍼시픽 is established in June 1 2006. It has 39% of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced ec
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at the department store or shopping centers.
sales persons and customers due to a limited proficiency in English. The other one is inefficiency in shopping mall systems like an infrequent use of credit cards.
- Analysis about Korean shopping tourism by scholars
-The changes of Korean shopping tourism products according to era.
According to the market result of domestic shopping tourism product, shopping ratio of foreign exchange ear
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
As of 2008, it has an estimated readership of 1.23 million.
- publishes two other English-language dailies - the broadsheet Business Times and The New Paper tabloid, as well as the bilingual my paper.
Asiaone
- is a free-access, one-stop information mall which serves users’ news, business and lifestyle needs.
- Within the all-encompassing portal are unique communities where users
세계화와 개방화의 물결과 더불어 21세기 세계 최대산업으로 부상하고 있는 관광 산업은 미래 고부가가치 창출로 각광받고 주목받고 있다. 그러한 관광 산업 중 중추 산업이라고 할 수 있는 호텔산업에 있어 21세기의 호텔기업은 국가 발전의 원동력으로서의 역할과 지금까지와는 변화하는 시장상황에
& women, childrenswear, accessories
NOWNESS, L.L.C. (2009)
-Activities : Luxury lifestyle editorial website
1991, First inroad in Korean market
1997, Consolidation of Guerlain & CD Korea
2003, Organization of Korea Comité Colbert
2004, First entry of ‘benefit’ in Asia
2010, Now, First entry of ‘Louis Vuitton’ into duty-freeshop is being considered
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under